There have been rumblings in the last 24 hours about the disappointment that people feel with the updates that Apple announced yesterday.
Personally, I am THAT excited about the slew of improvements that will come with my shiny new iPhone next week. Disclaimer: I’m a fanboy and a very early adopter. I’m not getting paid to write this.
I’m an avid Kickstarter and Indiegogoer. I have supported over forty startups to get their products to market and have learnt a trick or two along the way.
Often the products that arrive feel hurried. More often than not I’m left with a feeling of disappointment; the item in my hand doesn’t look as good as it did in the shiny photos that hooked me, or it’s lacking that little bit of polish that would take it from good to great.
This is the paradigm that all hardware creators must wrestle with. Is it more important to be first to market or to deliver something that is consistent and joyful?
Even though I want the latest and best thing as quickly as possible; I have high expectations and when making a buying decision about a phone which might cost upwards of $1200 I would hate for it to end up thrown in a drawer collecting dust.
Yesterday I awoke at 5am, excited by the prospect of all my social feeds being chock full of Apple related news. The latest hands-on dissection of new functionality and specs.
I was surprised to read a few pieces that were already bashing Apple for not doing enough and for not being splashier with the iPhone7. I could not disagree agree more with this sentiment.
I think Apple have done a wonderous job in engaging users over the last 10 years. 1 billion handsets sold… Those figures are phenomenal. They invented the piece of glass upon which I wrote this article, and everyone else followed suit.
Since then Samsung, Google, HTC and many others have rushed to cram their device with the newest and fanciest tech, and Apple has slowly and methodically thrashed them (pretend the maps fiasco never happened, and I’m only talking about hardware). Not quickly, not always. But they get there in the end.
I cannot wait to ask Siri to book me an Uber, or to take stunning HD photos with bokeh, shallow depth of field and optical zoom. I love the fact that by using iCloud everything I need is wherever I am. People are still amazed that is how I live my life. Reliant on the cloud.
Two hours extra battery life, yes thanks. More speed and power under the hood, definitely. New screen technology that makes my not so shaky (thanks optical image stabilisation) photos look brighter and more vibrant, without a doubt.
I understand the furore about losing a headphone jack, but it will die down. Much like everyone’s indignation about USB-C which is slowly becoming an accepted standard. If I’m going to get better everything for the sake of losing jack, point me in the direction of Beats Studio Wireless and the future.
Do I want to swim the ocean depths with my phone? No thanks, but I love the fact that if it gets splashed whilst I’m shaving I don’t have to have a drying related meltdown. Do I need curvy edges for that extra swipe? Behave!
There will always be the naysayers, the Samsung people who have to shout from the rooftops how bad the iPhone sheep are, and I’m fine with that. Slow and steady will always win the race for me. Hopefully that’s not a sign that my years are creeping up on me.